M-Shaffer

Mike Shaffer

Board of Directors

Mike is President & CMO Lystra Marketing & Consulting. He for brings 18+ years managing and developing marketing strategies for start-up companies to fortune 500 automotive, retail, and media outlets. He has also been a Professor lecturing on these same topics for the past 8 years. The marketing strategies Mike has provided have resulted in the successful launch of multiple businesses, millions in revenue, and over 16 million sessions per month on websites and/or mobile apps.

Mike has strategically managed, marketed, and accelerated web properties such as motorsport.com, motor1.com, and autonation.com, to name a few, lifting the number of website visits from zero into the multiple millions each month. The upfront competitive analysis, marketing strategy, and technical approach Mike brings is unmatched and highly sought after.

Mike holds two undergraduate degrees in Computer Information Systems and Technology Management, and a Masters degree in Business Administration from the University of Central Florida. Mike has not only demonstrated his abilities, but has demonstrated his passion for God and for what he does.